MARKETING IS A KEY PIECE TO THE OVERALL ENTITY PUZZLE AND MISSION

MARKETING LEVERAGES COMPONENTS KEY TO THE SUCCESS OF THE FUNCTION AND ENTITY

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• Leadership and Risk Governance Framework (RGF) structure

• Strategy

• Risk appetite and risk tolerance levels

• Policies

• Procedures

• Processes

• Awareness and management of key risks and rewards to entity

• Performance measures

  • Key Performance Indicators - KPIs (lagging)

  • Key Risk Indicators - KRIs (forward looking and enable forecasting)

• Key Marketing components (Risk Sub-Categories - see below)

• Integral interrelationships and key entity objectives and dependencies upon other functional areas

MARKETING

RISK and DUE DILIGENCE SUB-CATEGORY CONSIDERATIONS