MARKETING
MARKETING IS A KEY PIECE TO THE OVERALL ENTITY PUZZLE AND MISSION
MARKETING LEVERAGES COMPONENTS KEY TO THE SUCCESS OF THE FUNCTION AND ENTITY
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Leadership and Risk Governance Framework (RGF) structure
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Strategy
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Policies
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Procedures
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Processes
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Awareness and management of key risks and rewards to entity
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Performance measures
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Key Performance Indicators - KPIs (lagging)
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Key Risk Indicators - KRIs (forward looking and enable forecasting)
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Integral interrelationships and key entity objectives and dependencies upon other functional areas